Cold outreach your team runs itself.
I set up the outbound system I built for my own startup, in your accounts. Then I hand you the playbook and train your team to run it. No agency in the middle, and nothing to unwind if we stop working together.
Hi Dana,
Saw you moved from clinic operations into running sales at Northfield. That's a rare mix for selling lab testing into practices, since you've sat on the buying side.
Most teams your size try outbound once, burn a domain, and go back to referrals. I set up the full system in your own accounts, then train your team to run it.
Worth a 20-minute setup call next week?
Greg
Reply 'no thanks' and I'll stop.
- Under 90 words, so it reads in one glance on a phone.
- The opener comes from her background, not the company About page.
- No links in the first email, and a plain-text opt-out instead of an unsubscribe link.
Built for owner-led companies that sell to other businesses.
You have 5 to 50 people, your best customers came from referrals, and you want a second way to start conversations that doesn't depend on you.
- Product brands selling wholesale to retailers, restaurants and distributors
- Service firms that win projects from businesses, like design studios, agencies and consultancies
- Software and tech companies looking for their first B2B customers
- Companies selling programs or services to HR, operations or practice owners
- Any team with a clear buyer and a deal worth a conversation
If you sell only to consumers, cold email usually isn't the right channel.
What you have when setup is done.
Every account is in your company's name and paid by you directly. If we stop working together, all of it keeps running.
- A sending setup that protects your main domainA separate domain and inboxes, warmed for three weeks before the first send.
- A verified list of about 300 contactsChecked against your CRM so nobody hears from you twice.
- Three distinct email versionsDifferent openers, angles and asks, written for your buyers.
- One launched campaignLive, with reply tracking on and daily limits set.
- The playbook and two training sessionsSo your team can build the next list and run the next wave without me.
The rules every send follows.
Most cold email fails on deliverability before anyone reads it. These checks run before every wave.
- Never from your main domainYour everyday email stays out of reach of spam filters.
- 15 to 20 emails per inbox per dayEnough to fill a calendar, low enough to stay out of spam.
- Every address verified close to sendBounces hurt the domain, so lists are checked days before sending, not weeks.
- A placement test before each waveIf mail is landing in spam, you find out before the wave goes out, not after.
See if it fits your business.
Twenty minutes. Tell me what you sell and who buys it, and I'll tell you whether cold email can work for you.